Master in Corporate Communication
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The program
This program aims to train professionals in any function within corporate communication, from stakeholder management, branding, and reputation management, to advertising management, public affairs, and internal communication, so that on completing the course, participants will have gained a strategic vision of the full spectrum of communication management functions.
Students will acquire the knowledge they need in order to carry out these functions with maximum efficiency, creativity and professionalism, using the necessary tools and techniques in the most appropriate manner at all times. They will also gain a comprehensive overview of corporate communication, including an integral view of a variety of communication functions in the different communication areas, both inside and outside the organization.
On completing the program, students will have acquired a set of communication skills and abilities that will enable them to successfully pursue their professional careers. These skills can be divided into six areas:
- 1. The analytical and decision-making abilities needed to understand a business situation from a communication perspective, dealing with complex situations and distinguishing essential aspects from incidental ones.
- 2. The research skills needed to conduct formative and evaluative research, in order to facilitate socially-responsible decision-making in the company and increase students' confidence in their own ideas.
- 3. The ability to synthesize, so that the above mentioned analysis is not just an intellectual exercise, but rather a tool for mastering any situation they are faced with and developing action plans.
- 4. The interpersonal abilities needed to convince those who will be involved in implementing ideas to accept them.
- 5. The ability to work as part of a team, so that students are able to accept the ideas of others that might complement their own viewpoints and together find the most appropriate solution to communication problems.
- 6. The Media, multimedia and oral skills, acquired through sessions in the MediaLab (television, editing and digital newsrooms).
- The Advantage
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Students graduating from other programs learn how to support strategic decisions with suitable communication plans and channels. Going one step further, our students will be trained to provide the insigth that is needed to facilitate strategic decision-making. It is this that will differentiate them from others in the job market.
Close - Faculty
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IE´s School of Communication faculty is comprised of an international group of skilled instructors who are not just experts in their field. Their ability to deliver their academic expertise as well as their extensive practical experience in managing relations with different media, will make your time at IE a unique learning experience.
In addition to our full-time faculty, the program features a number of international visiting scholars and professionals from top academic partners, global media conglomerates, and renowned professional and scientific associations from the field of communications.
Close - Structure
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The Master in Corporate Communication is an intensive, ten-month program divided into three periods that run from October to December, January to March and April to July. Students will attend all class sessions at our IE campus in Madrid, with a number of MediaLab sessions at our campus in Segovia.
The program comprises 4 core units and a final project that will cover the following subjects:
- Communication Universe
- Strategic Connections
- Communication Skills
- Communication Management
- Final Project
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You and the Program
The Master in Corporate Communication welcomes graduates with backgrounds in different disciplines such as Law, Economics, Political Science, Sociology, Psychology, Business, History, as well as Communication, Journalism, Advertising and Marketing.
- Your Program
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IE´s Master in Corporate Communication comprises a multi-cultural, diverse and talented group of students, capable of bringing strong momentum to the learning process
During de program you will:
- Learn how the Media, information and organizations connect together.
- Become skilled at identifying and managing stakeholders.
- Gain knowledge in how to negotiate with activist groups.
- Have access to the MediaLab, our media production facilities.
- Interact with virtual communities or in person.
- Learn how to influence lobbies, opinion leaders, political parties and public administration agendas.
Close - Your Network
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Being part of the IE Community is more than just being an alumnus; it's being a part of a global network of people sharing a set of common goals and ethical values. You will build a network of contacts with your classmates, professors, and associations and clubs; as well as benefit from the corporate relationships that IE has fostered over the years.
Close - Your Future
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A Master in Corporate Communication from IE is an investment in your future. By the end of the program you will have learned how to work on negotiation tactics, design protocols, conflict and crisis management, supervision and strategic control of news content and flow. This master program is designed to equip students with all the know-how to embark on careers as Communication Directors, Community Managers, Account Managers, Campaign Planners, Public Mediators to name but a few and in sectors ranging from Corporate Organizations, to Non-Profit Foundations and from Governmental Parties to Advertising and Media Agencies.
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How to Apply
We seek dynamic, motivated, creative candidates with excellent academic and professional backgrounds who also offer the kind of interpersonal skills that will benefit the program.
Admission is granted on a rolling basis and although early application is recommended, there is no deadline for applications for a particular intake. Admission is valid for two years. For more information about the program or the admissions process, please contact: Carla SzemzoAdmissions DepartmentIE School of Communicationcarla.szemzo@ie.edu
- Requirements
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To be considered for admission, candidate must submit the following with their applications:
- Evidence of completion of a Bachelor degree (or equivalent) from an accredited university
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate (Cambridge Proficiency, TOEFL, TOEIC, IELTS,EOI) for non-native English speakers. No
certificate is required for those having completed an undergraduate degree in English
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee €125 (non-refundable and payable by credit card or cash)
Close - Admissions Process
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Our rigorous selection process is geared towards selecting those candidates that demonstrate the highest potential. The process is divided into three steps:
- Submission of application form an documents
- Personal Interview
- Final decision
The admissions process is a rolling process and as such there is no deadline for application for a particular intake.
More on the Admissions Process in our Detailed Information
Close - Course Fees
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Candidates pay a non-refundable application fee of €125 to cover administrative costs.
The tuition fees for the Master in Corporate Communication for the October 2013 intake total €21,200, including a €1,200 contribution to the IE Foundation.
Admission is valid for two years, allowing successfull applicants to plan their learning experience. To reserve a place, prospective students are requested to make a deposit of €5,200 (€4,000 + €1,200 contribution to the IE Fundation)
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Documents
- Admission Kit
- All documents.
- Need help on the admissions process?
- Watch this diagram or get in touch with us.
University Diploma
Students with an official university diploma, or equivalent official diploma granting access to post-graduate studies in the country of their university studies, will be awarded an Official University Master in Corporate Communication from IE University.
IE · María de Molina, 11 · 28006 Madrid, Spain · Tel. +34 91 568 96 00 · info@ie.edu · Legal
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